Cut flowers represent a huge opportunity for the multiple sector, a leading supplier has claimed.
Spalding based Lingarden estimate the market to have grown to £1.5bn by 2006, doubling its value since 1998.
Martin Brown, managing director, said that sales through multiple retailers were up 40% year on year and the total market in 2003 should hit £1.2bn.
"It’s a huge sector for the multiples. If you look at it in terms of penetration, only 10% of consumers on average are buying flowers, even if we only get that up to 15%, you’re talking about increasing the market by 50%."
He said that the supermarkets had carved out their own market. "Unlike the butchers and bakers, the florists are still going strong because they can cater for weddings and funerals - the kind of things the multiples won’t touch."
For more details see this week's copy of The Grocer magazine.
Spalding based Lingarden estimate the market to have grown to £1.5bn by 2006, doubling its value since 1998.
Martin Brown, managing director, said that sales through multiple retailers were up 40% year on year and the total market in 2003 should hit £1.2bn.
"It’s a huge sector for the multiples. If you look at it in terms of penetration, only 10% of consumers on average are buying flowers, even if we only get that up to 15%, you’re talking about increasing the market by 50%."
He said that the supermarkets had carved out their own market. "Unlike the butchers and bakers, the florists are still going strong because they can cater for weddings and funerals - the kind of things the multiples won’t touch."
For more details see this week's copy of The Grocer magazine.
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