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Levi Roots has confessed that he lied on Dragons’ Den when he said the recipe for Reggae Reggae sauce was handed down by his grandmother.
Levi Roots has added to his ever-expanding line-up with Rasta Pasta, marking his second product launch in a week. The Caribbean-themed pasta sauce features sun-ripened tomatoes, pineapple and guava. It is available now in Morrisons (rsp: £1.89).
He's given us Reggae Reggae sauces, ketchup, relishes, cooking sauces, ready meals, soft drinks, pizza, cookbooks and even a music festival so it was only a matter of time before Levi Roots put his name to crisps.
With their wealth of farming knowledge and expertise on nose to tail butchery and native breeds, it quickly becomes clear
You won’t miss it when you give it; but patients could miss it if you don’t.
The global grocery sector has few rivals when it comes to sheer size, growth rate and appetite. Here are the players leaving the rest of the competition behind
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