It's not just a case of protecting us against over-zealous buyers for the big boys. I have been bullied by smaller chains into making cash contributions for promotions' Midland bakery chain md on the Code of Practice With the benefit of hindsight, the acquisition of Kwik Save was a mistake. We shouldn't have done it. We rushed it' David Simons, former boss of Somerfield Frankly we didn't communicate early enough, or directly enough. Our UK media drive, especially in the Sunday supplements, missed the mark. Our early campaigns were a flop' Hugh Grant, Monsanto It is a huge over-simplification to say all farming should be organic or that there should be no GM foods. I'm sorry, but life isn't that simple' The Princess Royal The Asda deal is a long way from being the end of the story in Europe and your guys should watch their asses' Texas food supplier president on Wal-Mart's ambitions For far too long Sainsbury has been arrogant and confrontational in its relationships with suppliers. This new code is an attempt to put the record straight' Sir Peter Davis There were scenes of absolute mayhem at our Stockport depot as customers almost came to blows over bread' Steve Parfett, md Parfett Cash & Carry It is impossible to ignore the power of the big multiples in the food chain, but that doesn't mean there isn't an important role for independents' Minister of agriculture Nick Brown I'm an avid reader and something of an anorak in swotting up on otherpeople's businesses' Edwin Booth, chairmanEH Booth Area management told us to create a commotion at as many Asda store checkouts in the area as possible' Safeway source during the "dirty tricks" campaign following the Admatch promotion If it takes more than two seconds to understand a product, the Americans won't go for it' Steve Dawson, president of Food from Britain, North America We believe wholeheartedly and sincerely in partnership, but not with those who shake hands with a razor blade in the palm' Mike McGee on suppliers who favour the multiples over wholesalers Rollback has become part of British parlance and has transformed everyone's way of thinking' Allan Leighton It is more of a gimmick to appeal to the City and has nothing to do with best practice wholesaling' FWD's Alan Toft on Somerfield's deliveries to village stores The past few years have undoubtedly knocked the stuffing out of you as we have sought to fight our way out of the problems we are in' Kevin McCarten's farewell to Sainsbury's colleagues If it isn't Rip-off Britain it will be another issue simply because of who we are, and the nature, if you like, of the beast' Joanne Denney IGD {{NEWS }}