How many hurdles must be jumped to ensure you get products listed by top retailers?

Buyers are some of the most important people in the industry with seeming omniscience over the whole stock selection process.

But they are not the only ones involved in getting a product on to supermarket shelves. In fact, there are so many people and stages involved in the decision-making process that it can even feel like a bit of a game at times and a complicated one at that.

In this week’s copy of The Grocer, the magazine brings you the first-ever detailed guide to the process.

Play The Buying Game and you’ll be surprised at how many stages a product has to go through and how many questions are asked. Fail one of those stages and you might have to go back to the start!