Belgium's meat producers say they are recovering after the damage caused by the dioxin contamination scare. Many exhibitors used the show to rebuild business with retailers from all over Europe ­ and they have changed their marketing to reflect the changes in traceability and product safety. Sales manager at pig processor Westvlees Peter Vanhulle said the company had lost all its UK multiple listings including Budgens. But he said he was starting to see the results from the company's new marketing strategy, which prioritises its bolstered auditing processes. "We have to work hard now to reassure buyers and consumers that our meat is as safe as that from any other European country," he said. Chilled poultry producer Volys Star has lost its exclusivity deal with Waitrose and faces a 50% reduction in orders. Other companies are cashing in on consumer mistrust of meat in other ways. Bio Idee supplies organic meat and has seen sales rise in the past year. Financial and marketing manager Johan De Backer said the organic meat market had been kickstarted by the dioxin crisis. Velda sales manager Jerry van Damme acknowledged there was no market for horsemeat in the UK, but said sales had quadrupled, as consumers in Belgium sought safer meat options. And companies manufacturing vegetarian dishes said the market was booming. Crea Food used the show to launch its first vegetarian range of pâtés and savoury spreads. Sales manager Sandra Joris said: "It's not just about the dioxin scare ­ consumers are cutting down on meat for health reasons." {{NEWS }}