?Engage the shoppers with the fixture to encourage incremental and impulse purchases through the use of eye catching and emotional in-store marketing and fun merchandising.
?Many shoppers have feelgood associations with this category. Play upon the positive ones and use these to your advantage to encourage shoppers to buy. This is especially relevant when it comes to self treat opportunities.
?Ensure there is clear product segmentation; shoppers are likely to buy more when it is easier to shop, as well as moving into different segments.
?Consider introducing singles and tester sizes to the aisle. This may encourage impulse purchases, especially with shoppers who may feel guilty about buying the larger bars and those who like to treat themselves with a little something.