Bass is refreshing its Reef premium packaged spirit with the addition of a new flavour and a redesign for the range. The Red Berry and Kiwi version went on sale this week following taste tests at the end of last year. It is the fourth flavour in the collection which features Orange and Passionruit, Pineapple and Citrus, and Mango and Apple. The brand is riding the wave of expansion in the sector and reportedly doubled its market share last year. MD John Holberry said: "Consumers sought variety in new flavours and colours which Reef is benefiting from through the quick introduction of new styles. Support of £9m will pay for TV advertising, sampling, merchandising and consumer PR. {{DRINKS }}