Promotional activity for the World Cup had little impact on the Grocer Price Index in June with the average price falling by only 0.3%, says Michelle Perrett
World Cup fever (anyone remember that?) had the expected impact on alcohol prices during June, according to the Grocer Price Index.
Average alcohol prices fell by 1.3% in the big four supermarkets, while in Waitrose they were down 3.2%. Tesco was the largest discounter of the big four, with prices down 2.4%, and was followed by Asda, which was down 1.4%, Morrisons down 1.3% and Sainsbury's down 0.2%.
One might have expected promotional activity for the World Cup to have significantly pushed down the average basket price, but in fact it fell just 0.3%.
Tesco's prices were down 1% and Asda's were 0.5% lower in the four weeks to 29 June, while both Morrisons' and Sainsbury's prices rose by 0.2% apiece. Waitrose prices remained static.
Surprisingly, the biggest price falls came not in a World Cup-related category but in the baby sector, which was down 7.8% overall, driven by promotions at Sainsbury's, Tesco and Morrisons. At Morrisons, prices were down 15.4%, at Tesco 9.3% and at Sainsbury's 8%.
Deep promotions on Pampers, in particular, contributed to the drop in average price. Sainsbury's was offering Pampers at a third off for June while Tesco and Morrisons were offering packs that had been £5.98 at £4.
Prices in the chilled category, however, rose by 2.9% driven by Tesco, which upped its prices 8.1%. According to Brand View, which composes the data for The Grocer Price Index, this was the result of a number of SKUs coming off promotion, in particular New Covent Garden Food Co soups.
Meat, fish and poultry prices were up 1.9% on average, Asda upping its prices 3.1% and Morrisons increasing its by 4% as a number of lines came off promotion.
Soft drink prices fell 0.5% in June, following two months of increases, with prices rising by 1.8% in April and 0.7% in May.
Retail prices in the biscuit, confectionery and snack categories fell 1.3%, while other products such as bakery, dry goods, health & beauty, dairy, deli products, frozen, fruit & vegetables, tobacco and household remained fairly stable this month.
World Cup fever (anyone remember that?) had the expected impact on alcohol prices during June, according to the Grocer Price Index.
Average alcohol prices fell by 1.3% in the big four supermarkets, while in Waitrose they were down 3.2%. Tesco was the largest discounter of the big four, with prices down 2.4%, and was followed by Asda, which was down 1.4%, Morrisons down 1.3% and Sainsbury's down 0.2%.
One might have expected promotional activity for the World Cup to have significantly pushed down the average basket price, but in fact it fell just 0.3%.
Tesco's prices were down 1% and Asda's were 0.5% lower in the four weeks to 29 June, while both Morrisons' and Sainsbury's prices rose by 0.2% apiece. Waitrose prices remained static.
Surprisingly, the biggest price falls came not in a World Cup-related category but in the baby sector, which was down 7.8% overall, driven by promotions at Sainsbury's, Tesco and Morrisons. At Morrisons, prices were down 15.4%, at Tesco 9.3% and at Sainsbury's 8%.
Deep promotions on Pampers, in particular, contributed to the drop in average price. Sainsbury's was offering Pampers at a third off for June while Tesco and Morrisons were offering packs that had been £5.98 at £4.
Prices in the chilled category, however, rose by 2.9% driven by Tesco, which upped its prices 8.1%. According to Brand View, which composes the data for The Grocer Price Index, this was the result of a number of SKUs coming off promotion, in particular New Covent Garden Food Co soups.
Meat, fish and poultry prices were up 1.9% on average, Asda upping its prices 3.1% and Morrisons increasing its by 4% as a number of lines came off promotion.
Soft drink prices fell 0.5% in June, following two months of increases, with prices rising by 1.8% in April and 0.7% in May.
Retail prices in the biscuit, confectionery and snack categories fell 1.3%, while other products such as bakery, dry goods, health & beauty, dairy, deli products, frozen, fruit & vegetables, tobacco and household remained fairly stable this month.
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