Retailers are being urged to respond to the Agriculture and Horticulture Development Board’s consultation on adopting the Red Tractor. So far there have been very few submissions by supermarkets to the debate over whether the Red Tractor should be the single logo representing assured British food or whether a new scheme should be created.

Supermarkets had previously complained that there were too many assurance logos and a single mark would make more sense. They needed to make their views heard quickly, as the consultation closed on Friday 31 October, said the NFU’s head of food chain relations, Lee Woodger.

“Retailers are missing out on their opportunity to have a say on what’s happening,” he added. If the proposals were adopted it could mean the end of the Eblex and Bpex quality assurance marks.