A conference date for the diary - January 22, to hear possibly one of the most bizarre speeches of recent times.
Entitled: Why Greg Rowland is the Slag of all Semioticians, the speech at the Consumer Insight conference should prove illuminating.
In it, Rowland promises to run through his analysis of the Pot Noodle brand "as a demonstration of how semiotic thinking can produce creative and impactful new directions for brand communications and NPD." In particular, we're told, Greg will focus on the genesis of the Pot Noodle as Food Porn' concept. We can't wait.