>>a destination category blighted by recognition issues

Recommendations
1 Minimise out of stocks particularly related to offers.
2 Clearer demarcation between products in the adult healthy sector. Currently some shoppers find it a complex sector to understand.
3 Opportunity to develop a ‘healthy but fun’ children’s sector appealing to both parents and children.
4 Products on the top shelves are difficult to reach once the front two boxes are taken - must be brought forward.