>>How shoppers interact with the canned meat fixture

1 This category is in desperate need of some TLC. It is suffering from long-term changes in demographics and eating patterns, especially the trend towards fresh meat. However, canned meats do score well in terms of value and convenience. An effort to simply remind shoppers of the category could pay dividends. Improvements to pack design and the use of limited PoS would be a start.
2 Footfall changes in December with Christmas shoppers going to the display. However, there is nothing to encourage them to visit it the rest of the year. PoS and bounce-back promotions might be useful.