Every issue will have a CD-Rom covermount, with extra cover gifts for the launch period.
The target audience is 18 to 55-year-old males, and the launch is backed up with print ads, an online campaign and direct marketing. Cover price is £5 and distributor Marketforce says that the title should be stocked alongside titles such as Sound on Sound, and Total Guitar.
n Girl friends
Girls magazine Sugar has a series of live promotional events this year. Activity kicks off with the Sugar Club Tour, which sees the title link up with teenage fashion retailer Tammy.
The tour involves eight club events for teenagers in April and the link-up also offers Sugar readers a 15% Tammy discount in the June issue.
n Theatre closes
Home Theatre magazine will cease publication with effect from its April issue, which goes on sale April 11. The recall date is May 9. istribution has been by MMC.
n Hip-Hop revival
Hip-Hop Connection magazine is returning to newstands on March 11. First published in 1988, the title has been off the shelves since November 2002.
Publisher Infamous Ink says the title has undergone a "radical restructure". Distribution is by Comag.
n Text connection
Emap has a new text based promotion for its teenage weekly celebrity gossip magazine Sneak.
Readers will be able to download free, exclusive ringtones by Busted, Blazin Squad and Avril Lavigne by texting in to an advertisement in Sneak.
Emap claims that 19% of Sneak readers are now interacting with the magazine via text on a regular basis.