?This is an intended move into the summer drinks market by winter feelgood specialists Stone's. Pimm's No 1 Cup is the current best seller in this market and enjoys a high degree of recognition, so this is a bold move. Stone's has not gone all out on the packaging and the label is less than inspiring. The flavour also falls short. The alcohol has been lowered to 13.5% and, when mixed with lemonade, it is far too light and sweet. The winter version and the Stone's Original Green Ginger Wine is a classic hit; this is an uninspiring miss.
Jonathan Butt, head of global sourcing, Thresher Group
?Advertising itself as a lighter flavoured variation of the popular Stone's Original Green Ginger Wine, this drink has a lovely delicate smell - fragrant, appley and slightly spicy. The taste, however, is more heavy-handed, very over sweet and leaves a sugary residue in the mouth, which is not diluted by mixing with lemonade. Its current packaging suggests that Stone's is attempting to emulate Pimm's No 1 Gin Cup. Despite the price difference I would stay loyal to Pimm's, which is far classier and more subtle.
Claire Cronin, public affairs manager, London