from Scott Annan, director, SRCG
Sir; Jonathan Smith made a reasonable point concerning complex category management and culpable consultants (Letters, The Grocer, February 1). Things have moved on, honest!
The new streamlined form of category management already exists.
Marks & Spencer Food won the Checkout 2002 Multiple Retailer Initiative of the Year award for its implementation of shopper driven category management. It implemented real category management in partnership with its suppliers across the entire business in under two years, with excellent benefits to its shoppers and suppliers.
The base fast track, shopper needs’ focused srcg platform is used by BP UK and USA and by other overseas grocery and convenience retailers.