All sales figures, from Information Resources unless otherwise stated, are for the year ending April 21, 2002. Types of store shown in brackets.
l Bagged Snacks
Golden Wonder/General Mills Bugles
A cone-shaped corn snack in four flavours
Launched: January 2001 (national distribution October, 2001)
Sales: £7.5m (grocery and impulse outlets)
Standard flavours haven't prevented this corn range from making a creditable dent in the savoury snacks market
l Biscuits Fox's Echo
A chocolate-covered aerated chocolate and biscuit bar in countline and multipack formals
Launched: January 2000
Sales: £9.5m (all outlets)
Adding a honeycomb variant and Fox's making its biggest investment in TV advertising are showing dividends.
l Dairy Arla Foods' Lurpak Lighter
A lighter version of the leading butter brand
Launched: September 2001
Sales: £10.4m (multiples)
Arla claims sales of £15m in total and says it expects the brand to achieve sales of £20m by September.
l Ice Cream Masterfoods tubs range
Snickers, Twix, Bounty, M&M's and Mars confectionery brands in 500ml tub ice creams.
Launched: March, 2001
Sales: £11m (grocery and impulse outlets)
Outperforming Häagen-Dazs in your first summer is a pretty good way to bring leading confectionery brands into the ice cream sector.
l Sauces Unilever Bestfoods' Bertolli pasta sauces
A range of pasta sauces and pestos made with Bertolli olive oil.
Launched: July, 2001. Sales: £4.2m pesto, £1.7m pasta sauces (May 19, 2002, all outlets)
They've not yet dented the sales of Dolmio and Chicken Tonight, but a £6m marketing budget and a Dallas-style generic TV campaign for the brand ensured a useful start.
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