T&T Beverages, the company which rocketed to prominence last year through its sponsorship of TV programme PopStars, has added another flavour to its burgeoning range of fizzy drinks. Red Hot Orange is the latest flavour to get the T&T treatment, joining a brand staking a claim for a greater share of the extremely competitive soft drinks market. ACNielsen puts T&T's share of the multi-billion pound sector at 1.5% and the company is looking to extend that to 3% by the end of the year. As well as its work with Popstars, T&T Beverages recently kept the brand in the public eye through a tie-in with the 2002 Brit Awards. It has also spent £2m on a Keep It Real' campaign for the Ali G In Da House movie. {{P&P }}