>>consumers and buyers give their views on the latest launches

From: The Welsh Whisky Company

Launching this month, Penderyn is said to be the first single malt to be produced in Wales for over 100 years.
Made from Welsh spring water, only 1,000 bottles are available initially.

Price: £29.99 for a 70cl bottle

Total score: 47/50
consumer’s verdict
Chris Routledge, 28, sales manager, Sunderland
I try not to judge a book by its cover, but it’s hard not to be impressed by the sleek design and packaging of the first whisky to come out of Wales in 100 years. I am an avid whisky drinker, and was intrigued about this new brand. The tipple itself is smooth, with a nose of toffee and cream fading off to a strong vanilla aftertaste. This is very different from my usual Glenfiddich Special Reserve 12-year-old, which is much more fruity with subtle pine and earth tones. But I was drawn in by Penderyn’s warming flavours.
There is, of course, the price difference, with Penderyn’s being about £8 more than I would usually pay for a bottle of whisky. However, this is more than compensated by Penderyn’s premium 46% abv. The rich, sweet, smooth taste won me over as did the wonderful packaging.
Score: 23/25
buyer’s verdict
Bob redmile, wine and spirits buyer, parfett’s cash and carry
The presentation of Penderyn is excellent, the bottle being encased in a cardboard outer which gives full details of the product and where it comes from in both English and Welsh.The bottle is modern and classy bringing to the fore the premium quality.
Penderyn is a pale coloured malt whisky with a toffee and vanilla bouquet, probably due to it having been matured in bourbon and madeira oak casks. At 46% abv, I expected Penderyn to be quite strong tasting and was pleasantly surprised by its mellow, smooth taste with hints of toffee and vanilla coming through.
With an rsp around the £30 mark, Penderyn is more of a specialist product but I would stock it. It is an excellent product and consumers will not be disappointed.
Score: 24/25n Product:
Thorntons Ice Cream Tubs
n Launch date:
March 2003