The brand and advertising worlds came together on Wednesday to find out who had walked away with this year's Golden Gramias - the Grocery Advertising and Marketing Industry Awards. The battle for first place was fierce in the 11 creative categories but Ginsters (Bluestone Design) and Pampers (Loewybe) jointly received golden gongs for brand experience while the British Cheese Board (Harrison Cowley), Glenfiddich (Presky Maves), Sensations (AMV BBDO) and Birds Eye (Bartle Bogle & Hegarty) took top positions for consumer PR, direct marketing, national press and outdoor. The Fresh Pasta Company (P&W), Nando's Restaurants (Hooper Galton Advertising), Axa PPP Healthcare (Lighthouse Adcomms LLP), Big Prawn Company (John Gowers Design Consultant), Red Tractor (Touch PR) and Lynx (Bartle Bogle & Hegarty) joined them with golden Gramias for packaging, radio, recruitment, trade press, trade PR and TV & cinema. Nando's and Hooper Galton also received the judges award.