an advertising supplement Chemist Brokers Food Broker House Northarbour Road Portsmouth Hants PO6 3TD Tel: 02392-222500 Fax: 02392-222555 E-mail: Website: Key brands Arm & Hammer Biore Canderel Chupa Chups Condomi Fenjal Jeyes Kira St John's Wort Kodak Kwai Garlic Nice'n'Clear Smint Steribottle Sula Tunes/Lockets When the broker comes to call "The pharmacy sector really responds to a physical sales call and because we provide a wide range of well supported brands they look forward to a Chemist Brokers visit," says chairman Victor Cracknell. The dedicated field sales operation comprises 14 full-time professionals who call on more than 4000 independent pharmacies every eight weeks. Major customers, such as Boots, Superdrug and Lloyds, are handled by a national accounts team. A division of the specialist marketing, sales and distribution company Food Brokers Ltd, Chemist Brokers has developed its own sophisticated distribution machine for the pharmacy sector, mobilised by a unique computerised transfer order system which guarantees swift dispatch via major chemist wholesalers, such as AAH, Unichem, Enterprise and Numark. The company claims the system offers several advantages over its competitors. The transfer order system means there is no minimum order threshold for clients, while the Chemist Brokers route to market offers manufacturers a cost-effective way to achieve impressive levels of distribution across the pharmacy sector. Take a health check Working closely with many major manufacturers, the company has had healthy success in building brands, whether launching a new product or developing existing ones. Its portfolio includes well-known grocery and pharmacy names Arm and Hammer, Canderel, Chupa Chups, Condomi, Fenjal, Jeyes, Kodak, Kira St John's Wort, Kwai Garlic, Selenium ACE, Smint and Tunes. One of the newest additions is Steribottle ­ a single use pre-sterilised bottle, convenient and safe for mums and babies ­ which is adding category innovation to the baby feeding market. Already stocked by Boots, it is now gaining wider distribution in pharmacies through Chemist Brokers' nationwide delivery mechanism. The brand doctors The company's specialist marketing division are the above the line "brand doctors", working closely with clients to ensure tailor-made merchandising, advertising and promotional support is targeted effectively to meet the needs of the pharmacy sector. But the company provides a holistic package for all its clients and customers ­ diagnosing a brand's strengths and target audience, prescribing a course of action and giving brands the correct treatment in store. Sales director Nik Smith says: "Chemist Brokers provides excellent distribution levels for our clients. "We have experience and expertise in detailing product benefits and ensuring correct ranging appropriate to each chemist and its customers. We ensure good display levels and optimise space. "Above all, we see our role as providing a ready-made sales, marketing, administration and distribution infrastructure for brand owners, ensuring their products are displayed and merchandised to the best possible advantage in the pharmacy sector." {{Z SUPPLEMENTS }}