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First Drinks has pledged to raise Tia Maria's profile in the UK, after securing distribution of the coffee liqueur last week. The brand, which has a UK sales value of £43.8m, would benefit from a host of "exciting brand-building"...
Pernod Ricard is launching print ads for Tia Maria as part of a £1m push for the liqueur. Two ads, one featuring a female DJ and the other a female pool player, will run in magazines such as Red, InStyle and Glamour. "The...
Following a packaging revamp, Tia Maria is gearing up for the crucial Christmas sales period with two new TV sponsorships.
Just under half of Tia Maria sales occur over the festive period and owner Pernod Ricard is hoping a high-profile...
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Packaging waste is a potentially serious reputational challenge for the emerging recipe box sector . We asked Hello Fresh, Gousto, Riverford and Abel Cole to set out their policies on the issue. Hello Fresh (Answers supplied by Patrick Drake, co-founder and head chef) ...
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