Vittel Natural Mineral Water is launching a limited edition fluorescent bottle to pour light on its deal as the official water of the nocturnal themed Nike Run in London on November 28.
The 10km race is being held at night and Vittel, which is part of Nestlé Waters’ portfolio, will be supplying the 30,000 runners with 120,000 bottles at water stations en route with the special fluorescent labels to help illuminate the course. It will also help hydrate runners at the five training runs in London.
Alice Costes, brand manager for Vittel Natural Mineral Water, said: “By holding the event in the dark Nike has set us a challenge but it’s one we’ve enjoyed rising to.
“It’s going to be a great night and we hope the bottles will become collectors’ items.”
The 10km race is being held at night and Vittel, which is part of Nestlé Waters’ portfolio, will be supplying the 30,000 runners with 120,000 bottles at water stations en route with the special fluorescent labels to help illuminate the course. It will also help hydrate runners at the five training runs in London.
Alice Costes, brand manager for Vittel Natural Mineral Water, said: “By holding the event in the dark Nike has set us a challenge but it’s one we’ve enjoyed rising to.
“It’s going to be a great night and we hope the bottles will become collectors’ items.”
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