Lornamead is making an ambitious move to become a €1bn player within five years by reviving one of advertising’s most iconic slogans.

The home and personal care brands expert is to reprise Harmony hairspray’s famous 1970s’ ‘Is she, isn’t she?’ catchline in a new magazine campaign starting next month.

Europe MD Leslie Barber said the move was designed to leverage greater sales for the brand and step up pressure on the market leaders.