>>steve walker, fast feasters

A typical week for Steve Walker, national account controller for convenience at Fast Feasters, Eatwell UK’s microwaveable hand-held snacks division, is usually spent covering a lot of miles on the road.
Walker says that four days of his week are set aside for visiting customers, which means that one day he could be on the shop floor, the next with a director, or the next at a depot or a store.
“There is a lot of travelling and I cover the whole of the United Kingdom, but it is important to spend time with customers,” he says.
In this respect, Walker believes he is a traditionalist.
“I am one of those old-fashioned people who believe that the customer is king,” he says.
“It is important to build relationships with customers and work together so you can understand their business and they can understand yours.”
Independent retailers, he says, especially benefit, as they can sometimes need help in understanding what to stock in chilled sections.
Every two weeks he also visits Eatwell’s factory in Liverpool where Fast Feasters are made. Here, Walker says,
he catches up on sales, examines production runs and discusses new product development.
New product development, says Walker, is key to driving the business forward.
When he joined the company eight months ago from rival Rustlers, Fast Feasters’ range of products included quarter pounder burgers and chicken burgers. He was given the task of working on the launch of three new products: a sausage and bacon bap, a bacon bap and a bacon cheese burger.
life on the road key to understanding customers better