7 Eleven unveils new concept in Oslo

TRONDHEIM, NORWAY: 7 Eleven, which is operated in Norway under a licence agreement with domestic retailer Reitangruppen, has unveiled a new store concept in Tåsen, Oslo. The store offers new food-to-go ranges, ready meal counters as well as a Rosso coffee bar. The store has been converted from the YX forecourt format, a banner which was acquired by Reitangruppen in July 2006. Reitangruppen will also test a similar store in the town of Fetsund, east of Oslo