Bacardi-Martini is ready for a national roll out of its Breezer Twist after a four-month trial in Tesco.
Breezer Twist's range of fruit-flavoured spirits comes in three versions, lime, watermelon, and mango with passion fruit, each with a Bacardi rum base.
It is designed to be served as a long drink with a mixer or on its own over ice.
The 70cl frosted bottle features an embossed Bacardi bat logo to drive the connection with parent brand, Bacardi rum.
Bruce Ray, director of sales and trade marketing for Bacardi-Martini, said: "Bacardi Breezer has carved itself a powerful positioning.
"A key factor in this is the choice of flavours, which makes it paramount that Breezer Twist incorporates at least three variants."
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Breezer Twist's range of fruit-flavoured spirits comes in three versions, lime, watermelon, and mango with passion fruit, each with a Bacardi rum base.
It is designed to be served as a long drink with a mixer or on its own over ice.
The 70cl frosted bottle features an embossed Bacardi bat logo to drive the connection with parent brand, Bacardi rum.
Bruce Ray, director of sales and trade marketing for Bacardi-Martini, said: "Bacardi Breezer has carved itself a powerful positioning.
"A key factor in this is the choice of flavours, which makes it paramount that Breezer Twist incorporates at least three variants."
{{MARKETING }}
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