Haribo has introduced some scary' and twisted' additions to its range of pocket money gums and jellies. It is bringing its Dinosaurs 10p countline out in 175g bags (rsp 99p-£1.09). New countline additions include Giant Spiders, which are spider shaped fruit flavoured jelly and foam guns (rsp 10p), And a new 4p countline called Twista is long twisted tubes of strawberry flavoured gums. New flavours are planned for later this year. Haribo claims a 23% share of the other gums and jellies sector. It says that new launches such as Build-a-Burger and Dinosaurs have helped to increase sales by 19% over the last year. {{MARKETING - P&P }}

Topics