United Biscuits has announced it will not be acquiring W&R Jacob’s Limited in the Republic of Ireland as part of its planned acquisition of Jacob’s Biscuits Group from Groupe Danone.

Malcolm Ritchie, UB’s chief executive, said: “The sale of Jacob’s Irish biscuits to a local company will bypass the potential competition issues that may have been raised had the business been acquired by UB.

“We therefore believe that our decision not to purchase this business is the best outcome for the employees, the business and the market.”