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Demand for premium products particularly from working mums has helped the babyfood category grow faster than any other part of the take-home food market. Sales have rocketed by 60% in value over the past four years. A mini baby boom...
Aldo Zilli s babyfood brand has made its TV debut today (1 August) as part of a three-month push. The campaign marks the first TV appearance for Baby Zilli since it was launched in January by the chef and entrepreneur Dean Dunham.
Baby food brand Organix is moving into the toddler ready meals market with a five-strong ambient range. The Bournemouth-based business claimed existing toddler meals were little more than "baby purées with lumps in them", and said it had...
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