It has launched a new reduced calorie ready-to-drink vodka mix called Kulov Ice Life.
Flavoured with lemon, it is aimed at women aged 18 to 35. It contains 130 calories per 275ml bottle, compared to 240 calories in the original Kulov Ice product which has been on the market for just under a year.
Brand manager Margaret Timpson said: "Research showed demand for a flavoured lower calorie vodka drink. Neither taste nor strength have been compromised. It is an ideal option for the growing number of drinkers and clubbers keen to watch their waistlines."