Cream liqueur specialist Walders has launched a vanilla-flavoured vodka cream liqueur as an alternative to Diageo's market leader, Baileys.

Walders' dairy-free Vodka & Vanilla Creamy Liqueur (rsp: £13.49) is the second cream liqueur to be launched by Walders following its launch of Scotch & Coffee in 2005.

The company is in talks with retailers over listings and a trade campaign will support it later in the year. Last month it signed an agreement with Deveurop SA to distribute the drinks across Europe.