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Warburtons has expanded outside the UK for the first time by launching into Tesco stores in four central European countries. The baker has worked with Tesco’s group food sourcing team – which sources products that could work across the retailer’s global business – to tailor seven Warburtons-branded lines for the European market. They include a white Toastie loaf, fruit bread, brown bread, crumpets and English muffins.
Warburtons is gearing up for the summer with a new range of rolls for barbecues. The latest additions to the baker s range of rolls are six-packs of seeded burger buns and rolls for hot dog (rsp: 1.15).
Poundland is trialling a mid-size Warburtons Toastie loaf that has been exclusively developed for it by the manufacturer.The 600g product which is midway between a full 800g and half-sized loaf and available in thick or medium slices …
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