Warner's Budgens to launch loyalty card scheme

Warner’s Budgens is set to launch a loyalty card next month.

The card, which is being trialled with a handful of customers, builds on the retailer’s Taste Club initiative, which enables customers to sign up for recipe ideas, product samples and prize draws.

It is linked to EPoS data and will allow Warner’s to get an insight into purchasing behaviour and create targeted promotions, said marketing manager Lucy Worrall.