Red Bull has been fined £261,278 by the Environment Agency for failing to recover or recycle packaging waste.
The company was also ordered to pay £3,755 in costs and £6,854 in compensation to the agency after breaking recycling rules over a seven-year period.
The company had voluntarily approached the Environment Agency in 2007 and admitted it had not registered as a producer of waste.
Its failure to register as a waste producer or to recycle packaging waste were estimated to have saved the company £180,000 between 1999 and 2006.
A spokesman for the Environment Agency said the victory showed the organisation had successfully "clipped Red Bull's wings" on packaging waste.
"While it is encouraging that the Red Bull Company came to us when it realised its mistake, it is disappointing that there are still companies that are not compliant with this important legislation more than a decade after it was passed," said environment officer Helen Pavlou.
"Money raised from compliance is invested in the recycling industry, so failure to comply by the Red Bull Company and other companies means there is less investment in the recycling industry than there should be."
All companies with a turnover of more than £2m are obliged to register with the agency under laws introduced in 1997 as a result of an EU directive.
The company was also ordered to pay £3,755 in costs and £6,854 in compensation to the agency after breaking recycling rules over a seven-year period.
The company had voluntarily approached the Environment Agency in 2007 and admitted it had not registered as a producer of waste.
Its failure to register as a waste producer or to recycle packaging waste were estimated to have saved the company £180,000 between 1999 and 2006.
A spokesman for the Environment Agency said the victory showed the organisation had successfully "clipped Red Bull's wings" on packaging waste.
"While it is encouraging that the Red Bull Company came to us when it realised its mistake, it is disappointing that there are still companies that are not compliant with this important legislation more than a decade after it was passed," said environment officer Helen Pavlou.
"Money raised from compliance is invested in the recycling industry, so failure to comply by the Red Bull Company and other companies means there is less investment in the recycling industry than there should be."
All companies with a turnover of more than £2m are obliged to register with the agency under laws introduced in 1997 as a result of an EU directive.
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