af blakemore

AF Blakemore & Son is planning to more than double the size of its Wholesale Distribution operation in line with its 2020 strategy.

Blakemore Wholesale Distribution would utilise the group’s scale, infrastructure and expertise to achieve a significant expansion of its customer and supplier bases, said MD James Russell.

Russell added he was targeting more business across multiple channels including retail, catering, hospitality, wholesale and vending, in addition to launching a new export side to the operation.

“We know we can add value by providing integrated solutions across multiple sectors and believe that we can win new customers and increase the services that we provide to existing customers,” he said.

“We can also leverage the significant assets of the Blakemore Group, including our multi-temperature logistics infrastructure, in addition to the insight and expertise that comes from being a leading retailer ourselves. It is my belief that our growth will come as a result of Blakemore being recognised as the better-quality alternative to the large wholesale distribution companies operating within the marketplace.”

Meanwhile, the business is seeing solid growth in its exports of premium British products supplied by Blakemore Fine Foods to Asia and the Middle East.

“Our industry is currently undergoing significant change and Blakemore Wholesale Distribution sits right in the middle of this change vortex, offering an outstanding route to market for brand owners, wholesalers and retailers alike,” said Russell. “Having the opportunity to lead the business in this high-growth phase and help shape the industry moving forward is a fantastic opportunity.”