Makro has created a new senior role in a bid to push forward the company's multi-channel operations.

Peter Mitchell, formerly a logistics director at Musgrave Foodservice in Ireland, has taken on the new head of multi-channel sales delivery role, which will see him working with operations director Patrick Legro to develop easy ways for customers to trade. He will also take charge of the rollout of Makro's foodservice business and support its Select and Collect service and online offer.

"Makro has many interesting initiatives going on, in store and through other channels," said Mitchell.