United Wholesale Grocers has redesigned its delivery lorries with Lifestyle Express branding.
The Scottish wholesaler, which operates two depots in Glasgow, has been a Landmark Wholesale member since 2001.
Four lorries have been given the redesign to raise customer awareness of Lifestyle Express and now feature changeable offers and promotions found in store.
The wholesaler said feedback had been “phenomenal” and there are plans to roll it out the new look to the entire fleet by the end of the year.
“All delivery vehicles tend look the same so it is important to upgrade your branding regularly to capture your target audience,” said United Wholesale Grocers director Amaan Ramzan.
“While people may recognise the Lifestyle Express logo, we wanted to bring the brand to life and by featuring a store front with real people; it’s really improved consumer awareness of Lifestyle Express.”
“The lorries are really capturing people’s attention and everyone loves them, including customers, staff and suppliers, and it is good to see they appreciate our investment and commitment to the brand.”