organic first
Sainsbury is claiming to be the first retailer to stock organic bananas from the Windwards.
Exclusively available from May, the fruit is the islands' first organic product.
Meanwhile, Sainsbury is also reporting excellent sales on its Fairtrade bananas from the Windwards, with sales of 800,000 a week. Marcus Hoggarth, banana buyer, said: "We have seen a 40% rise year-on year."
Tesco, too, has reported excellent sales of Fairtrade bananas. The retailer recently rolled out the bananas to all stores following successful trials in 30 outlets. It is now selling around 500,000 a week.