Wine's popularity and growth over the past few years has seen it strengthen its lead in the category year-on-year. Its current share is 46%, up from 41% in 2007, while beer and lager, though holding onto second place, has dropped from 31% in 2007 to 27% in 2008.
Last weekend the disparity was even more marked, with wine accounting for 57% of activity.
Jacob's Creek headed the wine chart with 30%, E&J Gallo took second with 22%, Hardys and Kumala shared joint third with 19% and Nottage Hill took fifth with 11%.
Spirits pushed ahead of beer and lager by one point, taking second place with 18%. Smirnoff had tough competition from Bacardi, and each brand took a 27% share of the spirits top five chart, with Croft Original and The Famous Grouse sharing third with 18% each and The Glenlivet taking fifth with 9%.
Beer and lager fell from its usual second place position to third with 17% of the top five offers. Budweiser, Stella Artois and Carling took 22% each with strong promotional offers across all retailers. Becks and Carlsberg shared third and 17% each.
Cider placed fourth with 6% of activity. Magners and Strongbow shared first place and 27% each, with Blackburn and Bulmers joint third with 18% and Gaymers taking fifth with 9%.
In sparkling wine only Jacob's Creek had promotional activity, with offers on chardonnay and rosé.
In the overall alcohol category year-on-year, spirits have retained third place behind wine and beers, but have fallen from 21% in 2007 to 19% in 2008.
Cider shows a slight increase in its fourth-place position, increasing by one point to take 6% in 2008. Sparkling wines activity has remained consistent, with a 1% share of the top five alcohol chart year-on-year.