Coca-Cola in three-way coffee venture

ATHENS, GREECE: The Coca-Cola Company is set to form a three-way joint venture with Greek Coke bottler Coca-Cola HBC (CCHBC) and Italian roaster Illycafé to sell ready-to-drink coffee products in 28 countries. "Ready-to-drink coffee is a small but high-growth, high-value category in most of our markets," said Doros Constantinou, MD of CCHBC. "This joint venture will strengthen our premium product offering and allow us to maximise its potential."