16 April 2011

The Grocer

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  • Acid Test: Hollows Superior ­Alcoholic Ginger Beer

    16 Apr 2011

    Hollows Superior Alcoholic Ginger Beer describes itself as the ‘thoroughbred’ option in the growing alcoholic ginger beer category.

  • Ad of the Week: Hovis’ home run puts the grand in national pride

    16 Apr 2011

    Yanks will pledge allegiance to a bucket of fried chicken if it's wrapped in the Stars and Stripes. But us Brits struggle a bit with patriotism, our mistrust of Jürgen Foreigner outweighed by feelings of post-imperial inadequacy.

  • Angry tweets fired over think tank’s large-store tax proposal

    16 Apr 2011

    A row exploded on Twitter this week between Tory policy guru Phillip Blond and right-wing political blogger Paul Staines (aka Guido Fawkes), following the revelation that a report calling for new taxes on large out-of-town shops was funded by the...

  • Aquafresh makes a splash at Cineworld with oral care promo

    16 Apr 2011

    GlaxoSmithKline has struck a deal with cinema chain Cineworld to screen a 10-minute show promoting Aquafresh kids toothpastes. Under the sponsorship agreement, which runs from this month until the end of the year, the 10-minute show will…

  • ASA cool over PETA ‘child abuse’ posters

    16 Apr 2011

    The ASA has said it is not taking action against a controversial PETA campaign that equates meat eating with child abuse. The posters are a rerun of a four-year-old campaign. They show an obese child eating a burger and carry the line:...

  • Ann Summers ‘squeal deal’ gets M&S hot under the collar

    21 Apr 2011

    Ann Summers has pulled a campaign poking fun at Marks & Spencer after the high street giant threatened legal action. The retailer had debuted a tongue-in-cheek promotion offering an ‘S&M Squeal Deal’ – comprising lingerie, a sex toy and lubricant – in a reference to the Dine In meal deal at M&S.

  • Asda toasts its ASA victory with jump in guarantee shoppers

    16 Apr 2011

    The number of customers using Asda's notorious Price Guarantee has increased fivefold to several hundred thousand since its relaunch in January, it claims. In the week the ASA threw out a Sainsbury's complaint against the guarantee and...

  • Bart’s saucy Thai New Year range

    16 Apr 2011

    Bart Spices has brought out a range of Thai products designed to help both expert and novice cooks. The range, launched this week to coincide with traditional Thai New Year (Songran) from 13 to 15 April, has gained listings with Asda and...

  • Asda switches its cod and haddock to line-caught

    16 Apr 2011

    Asda is hoping to boost he amount of chilled cod and haddock it sells by 10% after switching to 100% line-caught fish despite hiking the price by 12%. Asda changed all of its 11 chilled cod and haddock lines across its 292 fish counters…

  • Bernard Matthews recalls goujon lines

    16 Apr 2011

    Bernard Matthews has been forced to recall nearly 9,000 turkey goujon packs after a small number of products were found to be contaminated with plastic. The company alerted the FSA earlier this week that it was recalling 192g and 384g...

  • Asda’s baby brand grows up Subscription

    16 Apr 2011

    Brands beware. Retailers are looking to steal your customers with revamped own-label lines. Rob Brown meets the team behind Asda’s Little Angels baby range to find out how fresh design and grand ambitions are converting shoppers to own label

  • Asda’s Fox takes role at Walmart Canada

    16 Apr 2011

    Emma Fox, commercial director for quality at Asda, is to take up the role of senior vice president for marketing at Walmart Canada. She will be based at the retailer's HQ in Mississauga, Toronto, and report to Dave Cheesewright, who was...

  • Asda Broadstairs Subscription

    16 Apr 2011

    The Grocer 33 is a weekly mystery shopping survey, tracking price, service and availability at the five leading grocery retailers: Asda, Morrisons, Sainsbury’s, Tesco and Waitrose. Each week the winning store manager is interviewed by The Grocer.

  • Asda to overhaul online strategy

    18 Apr 2011

    Asda has kicked off a wide-ranging review of its online business following a reshuffle of its senior management.

  • Booker slashes the price of 650 products

    16 Apr 2011

    Booker has launched its latest Price Rollback campaign cutting the price of 650 products. The cash & carry wholesaler said the lower prices were guaranteed until 21 June and covered all grocery categories, as well as own-label,...

  • Campaign Trail: Bottling it for charity

    16 Apr 2011

    Bottlegreen has brought style to the soft drinks aisle with the launch of three limited-edition bottles. The company will donate 10% of sales of the special bottles available in three of the brand's bestselling flavours (rsp: £2.40) to the...

  • Campaign Trail: Magners’ beardy buzz

    16 Apr 2011

    Magners hopes to get drinkers buzzing with two TV ads that form part of the There's Method in the Magners campaign. The ad for Magners Original, which debuts today, focuses on the bees that pollinate the trees in the Magners orchard, and opens with...

  • Bring the fun in-store and host an event Subscription

    16 Apr 2011

    Occasions like the Royals’ big day are an opportunity not to be missed by indie retailers. The build-up to…

  • Burton’s duo take helm of R&D and food safety

    16 Apr 2011

    Burton’s Foods has bolstered its team with two high-level appointments. The food manufacturer, which produces brands such as Jammie Dodgers, Maryland Cookies and Cadbury biscuits, has promoted Ben Arnold to the newly created role of head…

  • Best food forward Subscription

    18 Apr 2011

    Aptly for a government so concerned about waste, the coalition has been doing a bit of recycling over the weekend. It now wants to get rid of ‘best before’ labels, reasoning that people really do chuck away stuff that’s fine to eat because of the date on the wrapper.

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