Brothers Cider is now available in cans for the first time.

Eight-packs of the 440ml cans are already available to the off trade, with 12-packs due out later this month.

The fruit cider specialist - which launched its first pure apple cider only last year - is planning to ramp up its TV advertising to back the latest launch.

TV ads will be complemented by outdoor activity including sampling at festivals and the 02 Arena.

Read more
Acid Test: Brothers Tutti Frutti Cider (15 May 2010)
Debut for Brothers in pure apple (6 March 2010)

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