Border Biscuits has unveiled a new look and marketing push for its premium biscuits range.
The updated packs are rolling out this week across the 21-strong line-up, featuring a “contemporary colourful” new look alongside and a ‘family biscuitiers since 1984’ strapline.
The push, the brand’s biggest to date, kicks off next week, with press followed by national TV ads in March based on seven new brand characters called The Biscuitiers.
A new cookies range has been added to the portfolio, with “other pieces of NPD” to follow later this year, said the Scottish business.
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