Sales: £211.6m (-1.7%)
Beanz are sliding off the menu: the brand’s volumes are down 4.5%. Brits bought almost six million fewer 415g single cans, more than two million fewer four-packs, and three million fewer 150g tins.
In May, Heinz responded to consumer demand with a ‘50% less sugar’ version of Beanz, sweetened with stevia, but the new variant has failed to markedly increase sales from the previous reduced sugar option. One product is flying off shelves, though: Beanz with Pork Sausages.
No comments yet