dolimo ad

Last year: 59 ▼

Sales: £125.6m (-9.6%)

After Mars’ health warning in April that your Dolmio Day should be just once a week (for some of the range, at least) due to the lashings of salt and sugar, consumers turned away in their droves. It could’ve been worse had the market leader not sold at a higher average price (up 3.5%).