Budweiser is giving drinkers the chance to win a Christmas Jumper for their designated driver.
AB InBev has rolled out 20 x 300ml and 12 x300ml packs of the beer featuring the same design as the festive knitwear, exclusively in Asda. The packs carry a message urging shoppers to download the Budweiser app to have a chance of winning.
“It is important to us at Budweiser that designated drivers are celebrated, and their important role promoted,” said marketing manager Jennifer Anton. “We hope that by offering designated drivers the opportunity to win their very own Budweiser Christmas Jumper, their commendable job will be rewarded.”
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