John West's Sam is a hit on YouTube

  • Print
  • Share
  • Comment
  • Save

The video stars ‘Sam’, the fisherman

John West has racked up over a quarter of a million YouTube views within three weeks of launching a new interactive comedy video. The video stars ‘Sam’, the fisherman featured in the current John West tuna TV ads. Viewers can click on a number of objects in Sam’s cabin - such as a mannequin’s leg and a tuna - to hear him recite a comical story about them. It launched at the end of last month but on Thursday (18 October) had received 283,047 views.

Have your say

You must sign in to make a comment

  • Print
  • Share
  • Comment
  • Save
Sign in

Newsletter Sign-up


I wish to receive the following newsletters:

For Members

Become a Gold Member to receive these newsletters:

Become a Platinum Member to receive these newsletters:

Become a member of The Grocer

Grocer jobs Experts in FMCG

Search jobs



CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.


The Grocer's commentators and opinion makers