Moshi Moshi introduces sushi QR code that's good enough to eat

  • Print
  • Share
  • Comment
  • Save

Sushi chain Moshi Moshi is adding edible QR codes to a range of its sushi. Made from rice paper and squid ink, a code will be added to its sweet & sour MSC-certified Cornish sardine nanbanzuke at the end of this month. When consumers scan the code with their smartphone, it will take them to the eatmsc.org website where they can read about where the fish comes from and how it’s caught. The product featuring the code will change seasonally.

Have your say

These comments have not been moderated.

You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment.

Any comment that violates these terms may be removed in its entirety as we do not edit comments.

If you wish to complain about a comment please use the “report this comment” facility or email groceremails@wrbm.com

Mandatory
Mandatory
Mandatory
Mandatory

Related images

  • Moshi Moshi's QR code that's good enough to eat
  • Print
  • Share
  • Comment
  • Save
Sign in

Newsletter Sign-up

Free

I wish to receive the following newsletters:

For Members

Become a Gold Member to receive these newsletters:

Become a Finance Member to receive these newsletters:

Become a member of The Grocer

Grocer jobs Experts in FMCG

NFU Mutual Insurance Sales Agent

Insurance Sales Agent - NFU Mutual

£31,000 OTE with uncapped earning potential
Search jobs

DIRECTORY

The+Grocer+Directory

CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.

FOLLOW THE GROCER

The Grocer's commentators and opinion makers