Morrisons sells first UK-grown Smitten apples

  • Print
  • Share
  • Comments (2)
  • Save

Morrisons has launched the first UK-grown Smitten apples in a bid to extend its in-store window of availability.

Morrisons has been stocking the apples - which were originally developed by New Zealand plant breeders - for the past two years but this year is the first time it has sold UK-grown apples.

Smitten have the characteristics of four other apples varieties from which they are bred: Royal Gala, Braeburn, Fiesta and Falstaff.

Morrisons had been working closely in partnership with growers to introduce Smitten apples to English orchards, said Morrisons apple buyer Glenn Bewley. “As the orchards develop we hope to offer customers this great tasting variety for a longer period of the year from both imported and UK sources.”

The apples went into a limited number of Morrisons stores on Friday.

Readers' comments (2)

  • Passing through Elstree, I decided to visit Morrisons which was unknown to me. my family had been complaining about the ubiquitous pink ladies and braeburns (tough skins, no taste and not sweet) and I was impressed by the wide choice of apples on sale. I bought one or two apples of each of the varieties I had not seen previously. Of these, I found the Smitten apple quite delicious and if they are only on sale at Morrisons I will have to go back!

    Unsuitable or offensive? Report this comment

  • A lovely crisp, juicy and sweet apple, I am 'smitten'

    Unsuitable or offensive? Report this comment

Have your say

You must sign in to make a comment

Related images

  • Print
  • Share
  • Comments (2)
  • Save
Sign in

Newsletter Sign-up


I wish to receive the following newsletters:

For Members

Become a Gold Member to receive these newsletters:

Become a Platinum Member to receive these newsletters:

Become a member of The Grocer

Grocer jobs Experts in FMCG

Search jobs



CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.


The Grocer's commentators and opinion makers