Pret founder Julian Metcalfe launches Itsu miso soup and iced tea retail lines

  • Print
  • Share
  • Comment
  • Save

Oriental restaurant and retail brand Itsu - created by Pret A Manger founder Julian Metcalfe - is being expanded into iced teas and miso soups.

Metcalfe’s Food Co is rolling out iced white tea to Waitrose next month in pomegranate and peach flavours (rsp: £1.45) and recyclable cardboard ‘cans’.

In April, it is launching miso soups into Sainsbury’s in a resealable pouch (rsp: £1.85) containing three sachets of original or vegetarian soup paste. “Miso has become increasingly popular, but there is a limited offering in retailers,” said Metcalfe’s Food Co MD Robert Jakobi.

The company is also expanding its Skinny popcorn into sharing bags in April.

Have your say

These comments have not been moderated.

You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment.

Any comment that violates these terms may be removed in its entirety as we do not edit comments.

If you wish to complain about a comment please use the “report this comment” facility or email


Related images

  • Pret founder Julian Metcalfe launches more Itsu retail lines
  • Print
  • Share
  • Comment
  • Save
Sign in

Newsletter Sign-up


I wish to receive the following newsletters:

For Members

Become a Gold Member to receive these newsletters:

Become a Finance Member to receive these newsletters:

Become a member of The Grocer

Grocer jobs Experts in FMCG

Redhill Recruitment Ltd Business Development Manager – Meats

Business Development Manager – Meats - Redhill Recruitment Ltd

Upto £30k Basic + Excellent OTE - Company Car- Laptop & Phone
Search jobs



CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.


The Grocer's commentators and opinion makers